Play on: NEXO Knights and Portmanteau words

Image (c) The Lego Group

Lets get Phygital!

So earlier in the year, Nexo Knights was unleashed on the world.  A castle sci-fi mash up theme with weird angular pieces, a garish color scheme and an associated cartoon. Then the sets hit the streets, to a generally positive reaction: certainly the sets have.  With their novel angles, distinctive colour scheme and an soon to be seen cartoon, marketing people were starting to use this strange new word.  Phygital. A portmanteau word: Physical play, linking in with with a digital experience: Or…some way to get the kids to play with the toy, because there is an associated video game and TV show. The NEXO Knights were set up to be a triple media experience: Lego sets, that interacted with the video game; A cartoon that inspires children to use of construction toy; A video game featuring characters from the cartoon, set up as a quest based battle game with powerups. Powerups you collect through obtaining lego sets, other merchandise, and watching the cartoon.

The Rambling Brick has already had a look at some of the new pieces and sets associated with NEXO knights…inspiring many of our early blog posts. You can see them here, here, here and here.

But… how about the other aspects of the phygital world? Specifically the less physical and more digital. The animated series is self explanatory: the characters are developed, and grow over the course of the first series- some more so than others.  These help to guide set based play, and provide stepping stones for a child’s own story telling.  It is far more a Kids’ Show rather than a Family Show, particularly with the brand of story telling involved. There is also no doubt, looking at the characters that this is a LEGO series, with the graphic style being very minifig oriented.  The game however warrants a look into in its own right. Continue reading

The Rambling Brick: NEXO Knights Survey

IMG_9812International Public Survey Months

June and July, 2016 are International Public Survey Months: Australia will have a Federal Election, the UK will have the BrExit poll, and the US will enjoy their Democratic and Republican party conventions.

In the spirit of Public Surveys, I have put one together.

NEXO Knights: How do you feel?

Earlier this year, the LEGO Group released the NEXO Knights.  This Sci-fi Castle Mashup theme has surprised myself with how much fun it seems to be!

I will be discussing the phygital (physical/digital) strategy in my next blog post.  However, As I have been writing it, I realise I don’t really know how real people relate to the three arms of the theme: the LEGO sets, the Merlock 2.0 game and the animated series screening on Cartoon Network. I won’t know for sure at the end of the survey, but I will have a better idea…

The Survey

I would love people to fill in this survey: 10 questions, multiple choice and no personal information will be collected.  I intend to collate the results and publish them in this blog by the end of July 2016.

You can find the Survey here: https://www.surveymonkey.com/r/YHVTJ69

Feel free to share it with your friends, relatives and LEGO user group

This survey is NOT supported by the LEGO Group, but is to allow me to write something vaguely related to public opinion, rather than my own skewed views. And because I’m using a free survey monkey account, I’m limited to only 100 respondants, so sign in now!

And it’s more fun than following the Australian Election…

Play well