Counting Down to 100 years of Play : Rampant Speculation 2022-2031

This last week or so, we have been counting down to the LEGO Group’s 90th anniversary. Today, we have reached the 10th of August 2022, and the LEGO Group are celebrating! After looking over the last 90 years, I thought we might take a moment to speculate about the directions that the company might take in the future.

It is speculation

Some will be exciting

Some will be mundane

Some will, quite possibly, be terrifying to us.

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Counting Down To 90 Years of Play Part 8: 2002-2011

Welcome back as we count down to the 90th Anniversary of the LEGO Group on the 10th August 2022. When we last left off, we saw the LEGO Group expanding its portfolio and diversifying its playthemes. New Technologies were being embraced, as were new licensed themes. But in just a few years, the company might find itself in a bit of a pickle…

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Counting Down to 90 Years Of Play, Part 6: 1982-1991

Welcome back to our countdown to the LEGOLAND Group’s 90th Anniversary on the 10th of August, 2022. Every day, we are taking a look at a selection of major developments in a decade of the LEGO Group’s existence.

Yesterday, we saw the release of the minifigure, and the starting points for the Classic LEGO® Themes: Castle, Town and Space. The stage was set for developing the focus of LEGO Play, at a certain scale, going forward. The release of the Erling brick in 1980 also presented great scope for innovation in the way that LEGO building would develop in the future. Now read on as we take a look at some of the more significant developments of the 1980s

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