Jens Kronvold Frederiksen has worked for the LEGO Group for over 20 years: initially as a designer, and more recently as the Creative Director for LEGO® Star Wars™. On Saturday, May 4th – as part of the LEGO Star Wars Day Celebrations, he took part in the Worlds Largest LEGO Star Wars Unboxing at Westfield Chatswood in Sydney with Ryan ‘Brickman’ McNaught. This is his first trip to Australia.
I had the opportunity to speak with Jens on the eve of this event – we spoke about the importance of Community events, the evolution of LEGO Designs, stickers and how he came to one of the coolest jobs in the world.
As I write this up, unboxing has occurred, and the model inside has been completed… the event continues until 5pm Sunday May 5th.Continue reading