Matthew Ashton, VP of Design at the LEGO Group, has been teasing a new set for the last week or so on Twitter. … one different coloured 2×3 brick at a time.
Today the LEGO Group has unveiled set 40156: Everyone Is Awesome. This set features 11 various coloured stripes, along with a unique monochrome minifigure for every stripe, a celebration of individuality and inclusivity, love and acceptance.
The final model is relatively small, being a little over 10cm tall with a footprint of 22×16 studs. It has 346 pieces and has a recommended retail price of $AUD59.99 / €34.99 /£30.00 / $USD34.99 / $CAD44.49. It goes on sale through LEGO Branded stores and LEGO.com on June 1, 2021, commemorating the start of Pride Month.
The company has long espoused the virtues of diversity and inclusivity, particularly amongst its employees, but to express it in the form of an actual product is a huge statement to both the fan community as well as the community at large.
Alternatively, here’s a set with some really cool monochromatic minifigures as well as some elements in hard to find colours. It looks pretty.
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