Recently, The LEGO Group announced that they were accelerating their timetable for eliminating single use plastics from their packaging. I had the opportunity to attend a roundtable meeting discussing the LEGO Group’s Sustainability Ambitions. Along with with ambassadors fro several Recognised LEGO® Fan Media and recognised LEGO® User Groups, this online meeting was with Tim Brooks, Vice President for Environnmental Responsibility, as well as Sustainable Materials Directors, Anne Boye Møller and Steen Kjeld Bach Pedersen.
The prime focus was on the recent announcement of the forthcoming trials of paper bags to replace the plastic bags used in LEGO® sets. However, there was a general discussion about the sustainability agenda at the LEGO group, the elimination of single use plastics, the LEGO Replay program, and the importance of children in establishing this agenda.Continue reading