In which I fall victim to an insidious viral marketing campaign back in February, and have it come back to visit me in August. I test clutch power along multiple axes and find myself surprised at just what I discover. Of course, a completely different question relates to the benefit that this knowledge may bring to human kind…
There are perils with being an AFOL. One such peril is the response to your nonLEGO friends to viral videos for vaguely LEGO® related applications. At its peak in February, I suspect the marketing video for Nimuno Loops brand tape had crossed my screen several hundred times. It had a wide level of casual viewer reach, just judging by the number of non-AFOLS who tagged me on Facebook. I succumbed to the hype, and ordered 2 rolls (1 meter each, red and blue) through the Indigogo campaign.
This was in February. A fulfillment date of August was given at the time. My package arrived in the first week of the advertised month. So far, so good.
Claims for the product on the box include:
- binds to smooth surfaces
- Reusable and washable
- Compatible with popular building bricks.
- ‘The Indiegogo smash hit!’
What follows is a review of the product I purchased. I cannot speak for other brands or presentations of tape, including the Mayka Tape, which appears to be produced by the same company, and has hit local toy shop shelves recently. There may or may not have been changes in production processes – initial comments I have seen regarding this product seem to not be consistent with my personal experience.