Every year around this time, the LEGO Group presents its annual report: taking in all aspects of the company. The document always includes a small paragraph or two on which themes performed strongly in a given year.

While the metric used to define this performance has not been presented to the public, it gives us a good idea of the sorts of material that pepople are buying, and which themes are strong sellers. Prompted by some online discussion, I have gone back to 2011, and tracked down the strongest performing themes for the last ten years, as referred to in The LEGO Group’s annual report. What we found out may not come as a surprise at all. Or perhaps it will?

Join us while we look through the last 10 years – we will look at the themes directly referenced in the annual report, look at some of the highlights, and maybe even evoke some mild feelings of nostalgia along the way..