Celebrating 20 Years of LEGO® Star Wars: Advertising Archive

In which it becomes apparent that the LEGO group are celebrating the 20th Anniversary of LEGO Star Wars. With some of their Archive material, as well as some of my own, from a simlar era, we look at the Early Days of the Star Wars print ads.

LET ME TELL YOU A STORY. Forty two years ago – a Long, Long time ago, in a galaxy not so far away… Star Wars was released on an unsuspecting world. Fan based consumerism would never be the same again.

A LEGO X-wing fighter, circa 1982. It contains a Kenner Luke Skywalker Action Figure, as well as a brick built R2-D2

Star Wars consumed 9 year old me. I read the novel, again, and finally saw the film at the cinema for my ninth birthday. The Belgrave Cameo Cinea, in March 1978 for those playing at home. Drawings, LEGO models and action figures. I couldn’t get enough. I had a ‘making of’ magazine – covering movie history, the special effects, and some of the concept artwork by Ralph McQuarrie, and more still by the Brothers Hildebrandt. Eventually my brother and I managed to combine LEGO with our actions figures. Fast forward to the future…

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