VIDYO, the LEGO Group’s latest flirtation with augmented reality, encouraging kids to film music videos featuring some of the craziest minifigures you have ever seen will be formally retired from January 31 2022, while the App will continue to be supported for another 2 years.
Is this a shock? Or just another case of the LEGO Group tidying up its digital products before the big 90th birthday party later in the year?
Read on for the formal statement, and my belated overview of the theme, which might not be as negative overall as it could be.
Earlier this year, we saw the premiere of LEGO’s new Fluid play theme, VIDIYO. Developed in conjuntion with Universal Music Group, VIDIYO enables children to create music videos using augmented reality, in conjunction with themed minifigures, and tiles – which allow you to enhance the activity of your animated Minifigure pop stars with signature moves, sounds and video effects.
One of the criticisms of the first wave of sets was the relative absence of anything significant to build. Beat Boxes, which contained a small selfcontained stage for a single minifigure were rather light on, with only a small 8×8 mosaic area to build on. That said, the figures involved were absolutely crazy and imaginative in their designs. And it would appear that this is unlikely to change at any time in the near future. The new stage models look like something straight out of Cloud Cuckoo Land, mashing up characters with the different themes of the music. The imaginative designs are certainly intriguing. I will be interested to see whether you need to have the stage models build up as they are, or if you can incorporate your own models in the app.
The newly introduced BeatBoxes, and Stage Models will be available from June 1st globally except the United States, where they will be available from August 1st. The new Bandmates will be available from October 1st globally.
The press release, and new set designs (including Australian pricing) can be found below…
We have been hearing a bit lately about the forthcoming Lego Vidiyo range – linked in with a new collaboration with the Universal Music Group. We know there will be Crazy Minifigures, Printed Tiles and an App. Today, we finally get a good view of all of the sets and figures to be seen in the first wave of this new line. With figures and tiles to collect, as well as the play aspect, releated to recording music videos using augmented reality, it is a very different type of theme compared to others we have seen before.
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