Melbourne Central’s LEGO® Certified Store opens May 7th

We have heard a few things about the new LEGO® Certified Store Opening in the Melbourne Central Shopping Centre over the last few months. And the day is almost here, with the store set to open at 10am Saturday 7th May 2022. I was fortunate to be able to attend a preview of the new store.

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In Local News: Melbourne To Get a New LEGO® Certified Store

Thanks to an Sue Ann Barber for the heads up: there is a job ad online for a Store Manager, at a NEW LEGO® Certified store, in ‘the CBD or Inner Suburbs’

“A new LEGO® Certified Store in the inner suburbs of Melbourne is in the advanced stages of planning and expressions of interest are being sought for the position of Store Manager. The Store will feature life-sized LEGO® models, a Pick-a-Brick wall, hard to find product releases and amazing bricks in hands engagement opportunities.  Designed in partnership with LEGO® Australia to a new format, this store will be an integral part of our LEGO® Certified Store network.

The store manager is responsible for leading and driving an engaging, customer driven culture within their team. You will be self-motivated and driven by success in a retail environment. You will understand and be inspired by the importance of engagement and role play has in a child’s development. “

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Extra Pieces Episode One Now Live

Last Thursday, Jay’s Brick Blog and I announced that we are collaborating on a podcast for LEGO Fans – Extra Pieces. Now, in some parts of the world, it was April Fools Day, and some people seemed uncertain as to our actual sincerity.

It turns out that was not a hoax. In our firtst real episode, Jay and I discuss some of the our favorite April fools LEGO gags for 2021, as well as the new Star Wars Helmets, Probe Droid and also discuss the recent challenges faced by LEGO Fans, thanks to the LEGO VIP Program, and how it might change what it means to be a collector of LEGO Exclusive products…

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How to Spot a Fake LEGO® Webstore.

Are you frustrated by the plethora of online stores purporting to be selling LEGO® sets at a price too good to be true, especially through facebook? So are the folks at the LEGO Group. They have released this guide to spotting a fake LEGO Store online, just in time for the peak shopping season, as we approach Black Friday/Cyber Monday sale season:

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New LEGO® Certified stores Coming to Adelaide and Melbourne before Christmas.

When we spoke to one of the executive directors of the Alceon group – the company rolling out a lot of the LEGO® Certified Stores around Australia – last year, we had high hopes for a rapid rollout of LEGO® Certified stores around the country. Then the COVID-19 pandemic, with its associated retail lockdowns and looming recession came along, and those plans were put on hold for a while. In the last week or two we have seen announcements for a new store at Marion in Adelaide, and a second store in Melbourne, at Highpoint shopping centre.

This is along with the opening of a store in Charlestown Square in Newcastle, back in August. In recent weeks, hoarding has appeared outside the store in Marion, and yesterday we heard the official announcement for the new store at Highpoint.

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Melbourne’s First LEGO Certified Store Is Now Open

In which I attend a preview event at Melbourne’s new LEGO Certified Store in Doncaster and have a talk with the Alceon Excutive Director about plans for rolling out future stores, in Victoria and interstate.

On Thursday, October 3rd, we saw the opening of Melbourne’s FIRST LEGO Certified store at Westfield Doncaster. I was fortunate to attend a preview event the night before, attended by media, AFOLs and many more. But Wait! Did I say first? More on that later.

As I approached the new store, located on the upper level, opposite the Nespresso Boutique, and in close proximity to the Apple Store, I came across a brick built fireman…promising something special coming Very Soon. Hoarding was still up, outside the shop, and on arriving inside we were greeted by the features that would be familiar to anyone who has visited a LEGO Brand Retail store anywhere in the world: Bright yellow livery, pictures of giant minifigures around the walls, shelves stacked with practially every set that is available, a giant mural and some strategically placed interactive experiences.

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