The latest in the World Landmarks collectionhas been officially unveilled today. for release on Novemeber 25,2022, 10307 Eiffel Tower continues with the recently established Black Friday Tradition of ‘Biggest set, in some way’ – started with the 10276 Colosseum (9036 pieces) and continued with 10294 Titanic (9090 pieces – longest ever) .

We can argue about the semantics if you wish. With 10001 pieces this might be the set with the second highest part count ever but I think we can argue that it is the biggest model released as a set using a number of metrics: I dont know that I would call the 31203 World Map a model… wall display/art sure, but not a model.

At a almost1.5m tall, there is no doubt that this is an impressive model. This is the third dedicated build (after 10181 – 2007; and 21019 in 2014) for the Eiffel Tower, but it has appeared as part of a magnet, as well as an Architecture Skyline, and Creator Postcard.

The previous tallest model, 10181, released in 2007 had the 3rd highest part count to date at the time. It measured 105cm tall, but comparing the detail in its construction with this new model shows us that they are poles apart. the next largest, the paltry 300mm tall 21019 from 2014 towers over the others which are relatively small in comparison.

But 10307 takes the cake: being so much larger than any of the previous models, at a time when there are more elements in dark stone grey than ever before, this is the most detailed model seen to date.

15^th November 2022: The LEGO Group has today revealed its tallest build yet – the breath-taking new LEGO® Eiffel tower set. One of the world’s most recognisable landmarks, the new LEGO set will immediately transport you to the heart of Paris.

Embodying the famous landmark’s height and standout architecture, this towering LEGO set reaches a magnificent 149cm / 58inches / 4.8ft tall once built, making it the ultimate statement in brick form.

A magnificent way to add a new display piece to your home, the 10,001 piece set is designed to authentically replicate the momentous wrought iron tower – complete with the beautiful truss-work, three observation platforms, landscaping, elevators, an office at the top and a broadcast tower and the Tricolore flag at its peak. The set can also be separated into four sections, making it manageable to build, move and play with.

The Eiffel tower was constructed from 1887 to 1889 as the centrepiece of the 1889 World’s Fair.  Despite receiving initial criticism for its design, it has since become a global, cultural icon and one of the most recognisable structures in the world. 

Describing the process of designing the new set, Rok Žgalin Kobe, LEGO Designer comments: “We wanted to find the ultimate LEGO expression for the engineering and architectural masterpiece that is the Eiffel tower. We followed the structural principles of the original tower as closely as the LEGO System would allow. During the build you’ll uncover interesting, novel LEGO building techniques that bring the tower’s architectural features to life in LEGO bricks. Once complete you can imagine the breath-taking feeling of standing at the top and looking across the rich history of the city of Paris. It is the perfect set for travel and architecture fans alike.”

The LEGO Eiffel Tower set is available from 25^th November 2022 via LEGO Stores and at LEGO.com/Eiffel at the recommended recommended retail price of £554.99/ €629.99 / $679.99 / 999.99 AUD /849.99 CAD.

I had an opportunity to see this model up close and personal at the Recognised LEGO Fan Media Days, in late september. It is truly an impressively detailed model. Jay and I present our initial opinions based on this conversation in a special ‘Extra’ edition of Extra Pieces, released today

While 10181 was a predominantly brick and plate/studs on top model, this new model takes full advantage of the expanded parts palette and techniques that have been introduced since 2007 – 15 years ago. I love the way the studs resemble rivets in the steel beams. It also reuses some details from that earlier set. Look out for our interview with Rok in the next few days, where he explains where you can see this..

There are some interesting parts in use with this model – including the new dark grey hot dog, as well as plant of fences and clip elements. As you can see from the pictures: the model breaks into several parts, for easy transport and storage.

The base of the tower certainly resembles the way we would like it to be, rather than the way it is today: with security fencing, checkpoints and ticket booths around the base.

There is certainly a high degree of symmetry, and repetition in the build. It does not look like something to rush: more a project to put together over weeks.

You can get gain further insights into this new model in our latest podcast, Extra Pieces, where Jay and I share our thoughts of the place this model occupies in the range.

What do you think of this forthcoming model? Week one purchase? A great holiday Project? Waiting to get a new room? Why not leave your comments below, and until next time,

Play Well.