A little over a year ago, I wrote up an analysis of gender distribution in LEGO® Minigures in the post friends era. In the years since LEGO Friends had been released, there had been some positive trends towards an equal balance, after starting from a pretty low base line (around 11% in 2012) up to 30% in the Volcano Sub-theme of LEGO City in 2016.
As well as supporting the regular themes, 2017 has been a big year for LEGO tying in with cinematic releases, with both inhouse and external IP. By the end of the year, we will have seen a new Star Wars movie, Wonder Woman and Justice League movies, The LEGO Batman Movie and LEGO Ninjago Movie released.
This post was provoked, in part after reading a comment about the relatively low female representation in the Collectable Minifigure sets recently released. I thought it would be interesting to revisit the question of gender distribution in some popular LEGO themes, and see if there were any significant shifts in trends over the last 12 months, when I last reviewed the numbers. The impending release of the Ideas set ‘Women of NASA’ is also of interest, as it certainly demonstrates a desire to see inspirational female role models immortalised in LEGO form.
I would like to look specifically at LEGO City, overall, as well as broken down into its major sub themes; The LEGO Batman Movie; The LEGO Ninjago Movie, and also LEGO Friends. I would also like to look at LEGO Star Wars sets released since the Force Awakens… Continue reading
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