Lets get Phygital!
So earlier in the year, Nexo Knights was unleashed on the world. A castle sci-fi mash up theme with weird angular pieces, a garish color scheme and an associated cartoon. Then the sets hit the streets, to a generally positive reaction: certainly the sets have. With their novel angles, distinctive colour scheme and an soon to be seen cartoon, marketing people were starting to use this strange new word. Phygital. A portmanteau word: Physical play, linking in with with a digital experience: Or…some way to get the kids to play with the toy, because there is an associated video game and TV show. The NEXO Knights were set up to be a triple media experience: Lego sets, that interacted with the video game; A cartoon that inspires children to use of construction toy; A video game featuring characters from the cartoon, set up as a quest based battle game with powerups. Powerups you collect through obtaining lego sets, other merchandise, and watching the cartoon.
But… how about the other aspects of the phygital world? Specifically the less physical and more digital. The animated series is self explanatory: the characters are developed, and grow over the course of the first series- some more so than others. These help to guide set based play, and provide stepping stones for a child’s own story telling. It is far more a Kids’ Show rather than a Family Show, particularly with the brand of story telling involved. There is also no doubt, looking at the characters that this is a LEGO series, with the graphic style being very minifig oriented. The game however warrants a look into in its own right. Continue reading